The Well

Rachel Surman | Blog,News

Borrowell Gives Birth To New TV Campaign

February 13, 2018


Toronto, Feb. 13, 2018 – Borrowell, Canada’s leading credit education company, is making its first major foray into television with a 30-second spot that launches today, called “Home Birth.” Created by Toronto-based agency Conflict, the commercial aims to raise awareness of Borrowell’s free credit score monitoring service.

“We know that a lot of Canadians haven’t checked their credit score, or don’t understand how important their credit score is when it comes to borrowing money and managing their financial well-being,” said Eva Wong, Borrowell’s co-founder and chief operating officer. “We’re targeting the majority of Canadians who are financially curious and want to be ‘good with money,’ but find the idea of financial improvement daunting. Checking and monitoring your credit score with Borrowell is the first step to improving it, and is something you can do anytime, so we wanted to have some fun with that idea.”

The spot features a young couple in the midst of giving birth to their first child in a planned home birth. While the soon-to-be mother and the midwife focus on the labour, the soon-to-be father wonders (out loud) whether they can actually afford the cost of raising a child in Canada. He narrowly escapes the ire of his wife when the midwife suggests he simply check his credit score for free at

Wong added that she and her team have high hopes that the brand building “Home Birth” will play a big role in supporting Borrowell’s ambitious customer acquisition goals and will encourage more Canadians to check and monitor their credit score.

About Borrowell
Borrowell helps Canadians make great decisions about credit. With its free credit score monitoringpersonal loans, and financial product recommendations, Borrowell empowers consumers to improve their financial well-being and be the hero of their credit. Borrowell has received significant recognition, including being named to the Fintech 100, a list of the top 100 fintech companies globally compiled by KPMG, and a “Company-to-Watch” by the Deloitte Technology Fast50 program.

To request an interview please contact:

Eva Wong

[email protected]

About Conflict:

Conflict opened in April 2017 when Jason Last and Niall Kelly left their director roles and management team positions at John St. to start the new agency. Since opening, the agency has worked with Longo’s, Borrowell, Brim Financial, Ace Hill Beer, Endy Sleep, Kitchen Stuff Plus, and ilovetravel.

To request an interview please contact:

Niall Kelly

[email protected]

(416) 906-1467